Turns these references into simple links in order for the rst checks
performed by PyPI to pass when uploading a new package version.

GitLab will display the content of the README file when browsing the
repository. But in case the file is a symlink, it will display the
path pointed by the symlink. There is a 6 year old issue about this:
https://gitlab.com/gitlab-org/gitlab/-/issues/15093

We can workaround the issue by having the content at the root of the
repository and a symlink to this file in the `docs/` directory.

Tested in swh/devel/swh-py-template!27