diff --git a/swh/model/cli.py b/swh/model/cli.py
index 71e788957c7ceaff9609af36b5c3a1ab16ed4f8c..583d5c1d221105b97d2707d0bda5b5886d3a76e3 100644
--- a/swh/model/cli.py
+++ b/swh/model/cli.py
@@ -230,22 +230,20 @@ def identify(
 
     Tip: you can pass "-" to identify the content of standard input.
 
-    Examples:
+    Examples::
 
-.. code-block:: bash
+      $ swh identify fork.c kmod.c sched/deadline.c
+      swh:1:cnt:2e391c754ae730bd2d8520c2ab497c403220c6e3    fork.c
+      swh:1:cnt:0277d1216f80ae1adeed84a686ed34c9b2931fc2    kmod.c
+      swh:1:cnt:57b939c81bce5d06fa587df8915f05affbe22b82    sched/deadline.c
 
-   $ swh identify fork.c kmod.c sched/deadline.c
-   swh:1:cnt:2e391c754ae730bd2d8520c2ab497c403220c6e3    fork.c
-   swh:1:cnt:0277d1216f80ae1adeed84a686ed34c9b2931fc2    kmod.c
-   swh:1:cnt:57b939c81bce5d06fa587df8915f05affbe22b82    sched/deadline.c
+      $ swh identify --no-filename /usr/src/linux/kernel/
+      swh:1:dir:f9f858a48d663b3809c9e2f336412717496202ab
 
-   $ swh identify --no-filename /usr/src/linux/kernel/
-   swh:1:dir:f9f858a48d663b3809c9e2f336412717496202ab
+      $ git clone --mirror https://forge.softwareheritage.org/source/helloworld.git
 
-   $ git clone --mirror https://forge.softwareheritage.org/source/helloworld.git
-
-   $ swh identify --type snapshot helloworld.git/
-   swh:1:snp:510aa88bdc517345d258c1fc2babcd0e1f905e93    helloworld.git
+      $ swh identify --type snapshot helloworld.git/
+      swh:1:snp:510aa88bdc517345d258c1fc2babcd0e1f905e93    helloworld.git
 
     """
     from functools import partial