diff --git a/swh/model/cli.py b/swh/model/cli.py
index 9f45dccd22e9cf265e70d40e5b8276d988278ee3..b5f8254ffd644d38669bce27621489a791829ff1 100644
--- a/swh/model/cli.py
+++ b/swh/model/cli.py
@@ -226,7 +226,6 @@ def identify(
 
     For more details about SWHIDs see:
 
-    \b
     https://docs.softwareheritage.org/devel/swh-model/persistent-identifiers.html
 
     Tip: you can pass "-" to identify the content of standard input.