diff --git a/swh/model/model.py b/swh/model/model.py
index 215afdb25fb7922e99bd18889f6240994c75c993..2a2eda27e398bc3c38242f620064f0e27167a048 100644
--- a/swh/model/model.py
+++ b/swh/model/model.py
@@ -396,6 +396,7 @@ class Content(BaseContent):
 
     status = attr.ib(
         type=str,
+        default='visible',
         validator=attr.validators.in_(['visible', 'hidden']))
     data = attr.ib(type=Optional[bytes],
                    default=None)